MARCOS VÁZQUEZ CREATIVE DIRECTION

INTEL

C02BY

As part of lntel's "Development of Futures Cities" program, we developed a prototype in collaboration with Tesco, the London College of Communications (LCC) and University of The Arts London (UAL). Its name is Co2by and its aim was to educate children in an entertaining way about the problem of the ecological footprint. 22% of London's carbon emissions into the atmosphere come from food and consumer goods. Coby works like a Tamagochi, fed through your receipts, it gives you tips to improve your shopping and make a more responsible and environmentally friendly consumption. We exhibited the prototype at Hackney Community College in lntel's Digital Summer Camp space.

Como parte del programa de lntel "Development of Futures Cities", desarrolla m os un prototipo en colaboración con Tesco, el London College of Communications (LCC) y University of The Arts London (UAL). Su nombre es Co2by y su objetivo era educar de una manera entretenida a los niños sobre el problema de la huella ecológica. El22% de las emisiones carbono a la atmósfera de Londres provienen de la comida y los bienes de consumo. Coby funciona como un Tamagochi, alimentado a través de tus recibos, te da consejos para mejorar tus compras y hacer un consumo más responsable y respetuoso con el medio ambiente. Expusimos el prototipo en el Hackney Community College en espacio de lntel en el Digital Summer Camp.