MARCOS VÁZQUEZ CREATIVE DIRECTION

About Me

I’m a Creative Director and Brand Strategist working at the intersection of culture, design, and storytelling. For more than a decade, I’ve helped brands grow by turning ideas into experiences people actually care about — across digital, social, content, events, and brand systems.

Over the last three years, I led the creative direction at Relevo, building a digital-native sports brand from scratch and transforming it into a cultural reference point. We created new formats, grew powerful communities, and positioned Relevo as one of the most relevant sports media brands for a new generation — competing alongside giants like Real Madrid and FC Barcelona, and earning nominations at the TikTok Awards.

Before that, I worked internationally as Creative Lead for ENEL in Rome, coordinating teams across Europe and delivering brand, content, and campaign work in English, Italian, and Spanish. My career also includes projects for global brands like Nike, Maserati, Samsung, Movistar, and Ironman Lanzarote, combining strategic thinking with hands-on creative execution.

I’m comfortable leading teams, shaping brands from zero to scale, and navigating complex, multicultural environments. I believe creativity should move fast, connect emotionally, and deliver real impact — and I actively use AI tools to accelerate ideation, production, and ambition without losing craft.

I build brands people follow, experiences people remember, and teams that push each other to do their best work.

Creative Direction Brand Strategy Digital & Social Events AI-assisted production

Studies

  • Grade: Graphic Design | Escuela Superior de Diseño Madrid (2006–2010)
  • MA Creative Writting | Universidad Camilo José Cela (2010)
  • MA Integrated Advertising Management | Universidad Nebrija Madrid (2011)
  • MA Interactive Communication | University of the Arts London (2014)

Main Skills

  • Creative Direction
  • Brand Strategy
  • Social Media Creative Plans
  • Product Design
  • Event Production
  • Art Direction
  • Leadership / Creative Coach
  • New Business

Honor & Award

  • TikTok Best Sport Brand Nomination (2023, 2024)
  • INMA Global Media Awards: Best Video Product / Best New Digital Product (2023)
  • Digital Media Awards WAN-IFRA: Best European News Site (2022)
  • Davey Awards: Gold Award for Integrated Campaign - Cause Marketing (2019)
  • Digital Communication Awards: Sustainability & Environment Award (2019)
  • W3 Awards: Gold, Cause-Related Marketing (2019)
  • NC Digital Awards: Silver - Digital Integrated Campaign, Silver - Digital PR (2019)
  • WINA Festival: Silver - "Better World - Environment" (2019)

Languages

  • Spanish (Native or Bilingual)
  • Italian (Full Professional)
  • English (Full Professional)
  • French (Limited Working)

Professional Experience

Relevo | Creative Director

May 2022 – June 2025 · Madrid

Relevo is a media outlet and sports content agency that was founded two and a half years ago and has gone from not existing to becoming the best European digital media according to WAN-IFRA.
Brand Strategy · New Business · Events Production · Content Production · Set Direction

Naïve | Art Director

August 2021 – May 2022 · Rome

Art Direction for Nike, Disney+ & AS Roma.

Imille | Creative Lead

November 2018 – October 2021 · Rome

Concept and content creation for ENEL Holding and ENEL Green Power. Collaborating with Worldwide profiles.

Schweppes Suntory Spain | Art Director

December 2017 – November 2018 · Madrid

Brand Guardian in Schweppes's internal Creative Department.

DigitasLBI | Digital Creative Strategist

September 2017 – December 2017 · Madrid

Campaign Mahou Barrica. Digital Strategy for Mahou-San Miguel Group.

Club La Santa | Senior Design Manager

November 2016 – October 2017 · Lanzarote

Organization of international sporting events. Strategic planning. ON & OFF media campaigns. Major events: IRONMAN Lanzarote 2017 · 4 Stage Mountain Bike · IRONMAN 70.3 · International Running Challenge · International Duathlon. Brand Guardian, collaborating with agencies in the UK, Denmark, and Germany.

Serviceplan Group Spain | Art Director

September 2014 – November 2016 · Madrid

Digital Art Direction and campaign design for Amstel Spain, William Hill, PickUp!, and Bahlsen. Social Media content creativity. Conceptualization and strategy for online and offline campaigns. Oversight of digital production projects. Research on trends in creativity, technology, and digital production.

Social NoiseDigital | Content Designer

August 2010 – July 2013 · Madrid

Creative proposal for brands such as LG Smart TV, Mahou, San Miguel, Nike, Movistar, Pepsi, and others. Digital campaigns and event branding.

FullSIX Spain | Designer Trainee

January 2010 – July 2010

Web Accessibility and Usability, User Experience, Information Architecture & Art Direction. Worked on projects for Vodafone, LAN, and Tanqueray.